Browsing All Posts published on »July, 2010«

Seven Principles for Measuring PR Effectiveness

July 23, 2010

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The 2nd European Summit on Measurement this week issued the Barcelona Declaration of Measurement Principles. The group, consisting of five public relations professional associations, set forth seven principles that should lay important groundwork for the public relations profession’s measurement processes: 1. Goal-setting and measurement are fundamental aspects of any public relations program. Goals should be quantitative […]