Browsing All Posts published on »September, 2010«

Moving Content Forward by Backing It Up

September 28, 2010

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The year 2010 has turned out to be a watershed for the evolution of editorial content.  Until recent months, the public relations profession had largely adopted a “content-is-content” attitude.  This principle dictated that we may need to write a little more compactly for the Web, or “chunk it up” a bit more, or be sure […]

Crisis communications tips learned in Baltimore

September 20, 2010

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September 16 was not a good day for police officers in Baltimore. It first turned bad when a man shot and wounded a doctor at Johns Hopkins Hospital, then shot and killed his mother (a patient) and then died of a gunshot wound himself. It got worse, according to CNN, when it was revealed that, […]

Refocusing on Boomers in Social Networks

September 1, 2010

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Even though many of us now are in our 60s, Boomers still consider themselves forever young.  Those known as the 60s generation, in fact, sometimes believe they invented youth, in all its variegated aspects–from Mickey Mouse Club to miniskirts, from the Beatles to the battle lines of campus confrontation, the Boomer generation has always celebrated youth. Few […]