Browsing All Posts published on »March, 2011«

A CEO and a comedian walk into a conference room…

March 23, 2011

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Avoid turning phrases that rely on your tone of voice for their interpretation. My wife rarely appreciates my attempts to pun-tificate.  I throw out a line like, “What do you call candies made by a rap star on the Arabian Peninsula?  Eminem Yemeni M&Ms!” and I get “the look.”  It must be excruciating for her, as […]

Six Ways to Write an Engaging Feature Lead

March 9, 2011

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Have mercy!  Or at the very least exert some common sense when you’re drafting feature articles, marketing materials and website content.  Nothing drives a reader to FarmVille faster than a piece of allegedly creative communication that leads off with buzzwords, trite phrases and/or reports that “a meeting was held.” The lead paragraph of an article […]

The Persuasion of Power

March 2, 2011

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Can and should communicators play a role in attempting to define and deter delusional and destructive behavior on the part of clients, agencies and/or media figures? The tipping point rapidly has become the toppling point for a puzzling assortment of personalities on the world stage who have persuaded themselves that they are infallible simply because […]