Browsing All Posts published on »April, 2011«

Beyond Measurement: Four Ways We’ll Gauge PR’s Impact in the Future

April 27, 2011

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As has become evident over the years, the changes in  technology that have done the most to transform our lives rarely have been  predicted.  Science fiction films of the 1950s were long on spaceships but sparse on the  computers that would alter every aspect of human activity.  In the 1990s, who would have thought that making a […]

Five Presentation Tips You Should Stop Forgetting

April 7, 2011

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Many of our presentation-training clients ask us to guide them through refresher sessions when, months later, they begin preparing for another big appearance before a conference, shareholders meeting or public event.  Coming into these second-time-around sessions, I  usually can anticipate the tips that most executives will have retained, along with the ones that they will […]