Browsing All Posts published on »September, 2011«

PR Pros Prepare to Stamp a New Category

September 27, 2011


The U.S. Postal Service this week perhaps unwittingly gave birth to a brand-new category of public relations.  We might call it “postal relations” or “stamp leadership,” but whatever term emerges, I can hear the gears cranking away in the minds of PR account executives all over the country. This new branch of our profession stems […]

How to Lift Your Elevator Speech

September 20, 2011


Despite blaming the economy for slowdowns, it’s clear that these days we’re all busy—all the time. We don’t have many minutes left for meetings, even less for full-scale presentations. As a result, our ability to introduce our services and products to others relies more than ever on the elevator speech (a phrase that seems oddly […]

Communicating in Post 9/11/11 America

September 12, 2011


The recent commemoration events, documentaries, newscasts and services focusing on the tenth anniversary of the 9/11 attack remind us of how much the world has changed since that terrible day—not just in terms of redefining an enemy or reinforcing our security but also in the ways we communicate. In 2001, we had no Twitter, no […]