Browsing All Posts published on »January, 2012«

20 Interview Tips for Writers

January 16, 2012


Any journalist will tell you that the most crucial factor in writing a successful article is the interview.  Whether you’re a reporter asking questions of one source or a public relations executive interviewing a suite full of leaders, the way you prepare for and conduct fact-finding interviews will determine your success.  Just as fancy editing […]

Seven Ways to Make Your Writing Edgier

January 5, 2012


The mantra of the current high-intensity, high-tech age seems to be “edgy.” Those with an edgy self-image demand that their lyrics be defiant; their TV dramas, tense; and their recreation, risky. Needless to say, these folks are easily bored. Standard writing techniques will repel them faster than a Perry Como infomercial. So how can we […]