Browsing All Posts published on »August, 2012«

Are We Looking the Wrong Direction When Predicting Trends?

August 28, 2012


In conducting media training, we consistently remind our clients that a story becomes newsworthy only if it’s timely. To illustrate the point, I have frequently asked participants over the past few years, “When was the last time you read a news report about West Nile Virus?” I usually get a chuckle in response as everyone […]

Zombie Technology: Old Tech Rises from the Heap

August 1, 2012


While the global warming debate may be cooling, other arguments continue to rage over fundamental changes across another landscape: technology. The opposing sides might be framed as Luddites vs. LinkedIn, squares vs. Foursquare, or textbook vs. Facebook. Whatever the arguments regarding advancements in technology, they all reflect a common question: will new technology and processes […]