Browsing All Posts published on »July, 2013«

Five Apps I’d Like to See for Trade Shows

July 24, 2013


Despite predictions by some that online events and digital video would doom the traditional trade show, convention centers still are booming as glamorous auto shows, consumer electronics shows, fashion shows, lifestyle shows and a long list of others continue to attract millions of visitors. Marketers have found that the desire of retail buyers and consumers […]

How to ‘Optimize’ Your Writing in a 140-Character Universe

July 19, 2013


Business writers can learn a valuable lesson from design engineers. When they craft a new product, they often use a process called optimization. Whether to slash emissions or cut shipping costs, their goal is to make the product as light as possible without reducing its strength or performance. They achieve it by removing material from […]