Browsing All Posts published on »April, 2014«

The Technology Market Myth about Baby Boomers (Remember Them?)

April 14, 2014


If you think this older generation doesn’t understand today’s technology, Bing Baby Boomers.

It’s Time for Communicators to Talk More about the Weather

April 8, 2014


Weather terms have been inexcusably lacking among communications professionals. We’ve favored a more ghastly lexicon featuring such words as “hit,” “beat,” “jump,” “kill” and “widow.”

How the Bad Old Days May Bring Crises to New Companies

April 4, 2014


When a company attempts to write a new scenario for redefining its brand, it needs to ensure it has cleaned up Act One.