Browsing All Posts published on »April, 2014«

The Technology Market Myth about Baby Boomers (Remember Them?)

April 14, 2014

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If you think this older generation doesn’t understand today’s technology, Bing Baby Boomers.

It’s Time for Communicators to Talk More about the Weather

April 8, 2014

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Weather terms have been inexcusably lacking among communications professionals. We’ve favored a more ghastly lexicon featuring such words as “hit,” “beat,” “jump,” “kill” and “widow.”

How the Bad Old Days May Bring Crises to New Companies

April 4, 2014

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When a company attempts to write a new scenario for redefining its brand, it needs to ensure it has cleaned up Act One.