About Steve Friedman

Steve is a veteran journalist, editor, business writer and executive trainer. He is president of Michigan-based Park Crest Content, Inc., offering editorial and executive training services for corporations, agencies, associations and executives nationwide. He works from his office in Dallas, Texas.

Steve has trained hundreds of top-level corporate and association leaders since 1984.

In the 1970s, he served as a researcher for Walter Cronkite, Dan Rather and other CBS News correspondents in New York. He was part of the Emmy-winning CBS team covering the Apollo missions to the moon. Steve later worked as a reporter, photographer, writer and editor at network-affiliate TV stations in Cincinnati and Columbus, Ohio. He has been a radio reporter and has produced local business programs for cable TV. He also was editor of The Detroiter magazine and acting editor of Cincinnati magazine.

For more than 25 years, Steve  headed editorial and video production units for public relations agencies, most recently serving as director of marketing communications for Airfoil Public Relations and Marketing in metro Detroit.

A Phi Beta Kappa graduate in journalism from The University of Michigan, Steve earned his master’s from the Columbia University Graduate School of Journalism.

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13 Responses “About Steve Friedman” →
  1. Love your site man keep up the good work

  2. some really wonderful work on behalf of the owner of this web site , dead great subject material .


  3. Mike Goronsky

    December 27, 2012

    Hi, Steve —

    I was curious if you could help me with these.

    I posted on the online AP FAQ but didn’t get any bites on these.

    Any help is greatly appreciated.

    AP abbreviates titles before names in quotes — e.g., Mike said, “Sen. Smith will resign tomorrow.” For the plural of abbreviated titles within quotes, is this correct? Mike said, “Sens. John Smith and Lisa Doe, Lt. Govs. Sam Shepard and Gary Louis, police Capts. Frank Fillion and Carl Earl, Lts. Howard Davis and Victor Franklin, and Army Cmdrs. Zach Donovan and Nicholas Conrad will attend the press conference Nov. 3.”

    Are the following correctly written with the hyphens and apostrophes — yes or no? …
    to-do’s, not-to-do’s, must-do’s, mustn’t-do’s, well-to-do’s, want-to-do’s … These phrases, of course, would be used only in quoted dialogue. Thanks.

    Question regarding titles: Are these correctly written? I met with police Sgt. Mike Rivers, police Chief Bob Cummings and police Officer Howard Smith. Do we lowercase “police” in each? Also, I met with Miami Police Chief Bob Cummings, Orlando County Police Sgt. Mike Rivers and Sherman County Police Officer Howard Smith. In this case, when other descriptives precede each title, do we uppercase “police”? Thank you so much.

    Numbers under 10 starting a sentence: Are these correct? One to 6 inches of snow is expected. Five to 10 percent of the proceeds will be donated to charity. Two and a half to 8 percent of the invoice total will be deducted. Three and a half to 8 miles wide is the estimate for the excavation project. Thanks.

    Blvds. vs. “Boulevards — Would we, in this very rare case, abbreviate “boulevards” as “Blvds.” when we mention two boulevards with a numbered address preceding each? “The accident occurred between 614 and 615 Cortland Blvds.” Thank you.

    Common noun elements — cap the singulars and lowercase plurals — mid-sentence — in news stories? Aisle 2 (aisles 6 and 11), Plan A (plans A and B), Option 2 (options 2 and 3), Round 1 (rounds 2 and 5), Game 2 (games 1 and 2), Register No. 1 (register Nos. 3 and 5 … referring to a cash register). Thank you.

    Is “doughnut” or “donut” the correct spelling for “a fast 360-degree turn made in a motor vehicle or motorized boat” and for “a spare tire on a motor vehicle”? There is no definitive ruling in the stylebook regarding a distinction. The listing is “doughnut,” but there should be examples to illustrate different usages — unless, of course, the spelling “doughnut” is applicable to all forms, especially the aforementioned examples above. Please clarify. Thank you, David.

    Can we start a sentence with “Around” or “About”? For example, “About 5 p.m. Monday, police Sgt. Mike Doe obtained a confession from the suspect.” “Around 4:47 p.m. Dec. 5, Bill Doe resigned.” Thanks.

    Hyphen inclusion or omission? I believe I would omit the hyphens in “He is 5 feet 9” because it means “He is 5 feet 9inches tall.” But, “The 6-foot-2 juggernaut dominated the field” means “The 6-foot-two-inch juggernaut dominated the field.” I see AP writers use the informal “He is 6-foot-2,” with hyphens. Am I correct — yes or no? Thx.

    How do we correctly write the abbreviation for profit-and-loss statement? Is it P&L, P-and-L or P and L? Thank you.

    A question regarding electrical measurements — Would pixels, ohms, bytes, hertz, bits, etc., be written as numerals (under 10) in text? E.g.: 7 pixels, 2 ohms, 5 hertz, 8 bytes, 6 hertz, 5 bits? Have I got it right? Many thanks.

    AP stories use both “standing eight-count” and “standing 8-count” in sports stories. What is the definitive ruling? Thanks.

    In boxing, is it a standing eight-count, standing-eight count or standing 8-count? Many thanks.

    Not in stylebook or this archive … any help is appreciated. Would we write pool balls like this? He sank the 6-ball in the corner pocket. For bowling pins, would we do the same? He picked up a spare by knocking down the 6-pin and 8-pin. Have I written these correctly per AP style? A big thanks!!!

    How come quotes are not placed around words that were uttered by police (or other) sources — Example 1: A city school teacher was arrested for driving while intoxicated in Prospect Heights, authorities said. Example 2: John Doe, 28, was passed out behind the wheel of a car parked on Classon and St. Marks avenues Monday about 1:45 a.m., police said. I see this all the time in printed journalism. Is it correct to exclude quote marks? Also, every one-sentence paragraph always ends with “cops said,” “authorities said,” “he said” or “she said.” Is this correct, too?

    Thank you.


    • Good questions, Mike. We can only infer the right answers, but here’s what I’d say, for what it’s worth.
      1. Correct, and the abbreviated titles are used inside and outside a quote.
      2. Since the style book recommends “do’s and don’ts,” I’d extend the “do’s” to your examples, which would be correct.
      3. The stylebook specifically cites: “fire Capt. David Jones,” but capitalize, as you have done, when naming the department.
      4. Your constructions seem correct, but avoide the problem by putting the sentences in active voice: “Organizers will donate 5 to 10 percent of proceeds to charity.”
      5. Your blvd. example doesn’t make sense to me, since both addresses are on the same (singular) blvd., and blvd. is to be used only with an address. So if it were two boulevards, I’d recommend: “Accidents occurred at 614 Courtland Blvd. and 1200 King Blvd.”
      6. Regarding the common noun elements, I don’t have a definitive answer to offer. It would seem that your constructions are correct, however, since the words “plans” and options appear to become descriptive, rather than specific, in the plural.
      7. A doughnut is a doughnut however it is used, and either spelling is acceptable.
      8. Yes, you can start with around or about.
      9. I would think the hyphens should be used only when the term is used as an adjective, and therefore you would be right.
      10. I would say “P and L,” although in a table it would be P&L. If it were used as an adjective, it would be “P-and-L statement.”
      11. Since the stylebook tends to write units of measure as numerals, I would say yes, you’re right.
      12. I don’t know, although my preference would be “8-count,” since it’s a numeral under 10.
      13. I would say yes to the 6-ball and 8-pin, although that’s only an educated guess since no references appear in the stylebook. The only question relates to using a hyphen–the numerals would definitely be used (as in “a 3-7” split).
      14. I believe the reason is that these are not exact quotes. Rather, the reporter is attributing the facts to a source. The attribution can appear anywhere in the paragraph; it doesn’t have to be at the end, but it does need to be included.

      Good luck, Mike, and please let me know if you run across any more definitive answers.



  4. Mike Goronsky

    December 27, 2012

    Thank you very much for taking the time to help me — greatly appreciated!!!


    • Mike Goronsky

      December 27, 2012

      Five more quick questions regarding AP style Are these correctly written when quoting somebody?”

      1. Joe said, “Two and a half to 7 percent would be ideal.”

      2. Frank said, “Five and a half to 9 inches of snow is expected.”

      And, is it:
      3. One to 8 inches of snow “is” or “are” expected.

      4. Ten inches of snow “has” or “have” fallen.

      Although the plural subject is “inches,” I say
      that we should use the singular “is expected” in No. 3 because we are referring to a singular bulk quantity. I believe that, by the same logic, No. 4 would use “has” instead of “have.”

      5. Would this be correct?
      The disc jockey said, “The Beatles had 20
      No. 1s.” Is “No. 1s” correctly written?

      Thank you, Steve, and a happy new year to you and yours.


      • Mike, I would say 1 and 2 are correct, although I would hyphenate “two-and-a-half” and “five-and-a-half” as compound adjectives. Otherwise it technically could mean that the ideal would be two plus “a half to 7 percent.” The snow example seemingly would fallunder the collective nouns heading, taking the singular verb. The stylebook uses the example: “A thousand bushels is a good yield.” Also, “No.1s” is correct because apostrophes are not used with plural numerals.

      • Thank you for everything, Steve. Greatly appreciated.

      • Thank you, Steve. Deeply appreciative for your taking the time to help me. Have a great weekend.


  5. Which one – per AP Style – would be correct?
    I say No. 2.

    1. bus’s seats
    2. bus’ seats

    Thank you kindly.

  6. And one more, please.

    In keeping with liquid measures, would we use figures “under 10” in a news story (non-recipe format), or should we spell them out per AP Style? AP uses numerals for pounds and ounces under 10. What’s your guess? In journalistic writing, what would you do?

    1. Tom bought 2 gallons of milk at the supermarket.

    2. Melissa lost 5 pints of blood after the accident.

    3. The mechanic poured 2 quarts of oil into my engine.

    Again, very appreciative of any help.

  7. Greetings! I’ve been reading your blog for a while now and finally got the bravery to go ahead and give you a shout out from Humble Tx!
    Just wanted to say keep up the excellent job!

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    […] Author bio – Steve Friedman is a veteran journalist, editor, business writer and executive trainer. He is director of marketing communications for Detroit-based Airfoil Public Relations, working from his office in Dallas, Texas. He blogs at Present Perfect. […]

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