Browsing All Posts filed under »Writing«

For Want of a Low-Voltage Switch, America Was Saved

October 2, 2013

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If you really want to be scared out of your cubicle this Halloween season, read The Guardian’s recent report on America’s fortuitous escape from nuclear cataclysm during the peak of the Cold War. The paper provides details from a now-declassified document revealing that the crash of an Air Force bomber over North Carolina in January, […]

Five Writing Lessons I Learned from My Alaska Trip

August 13, 2013

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I’m wrapping up two weeks of working, visiting and sightseeing in the region between Anchorage and Valdez, Alaska, and the landscape has been just about what you would imagine. Majestic mountains everywhere; waterfalls hundreds of feet high; glacier-fed lakes and streams with pure, blue-green water. What I didn’t anticipate, however, were the lessons I learned […]

How to ‘Optimize’ Your Writing in a 140-Character Universe

July 19, 2013

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Business writers can learn a valuable lesson from design engineers. When they craft a new product, they often use a process called optimization. Whether to slash emissions or cut shipping costs, their goal is to make the product as light as possible without reducing its strength or performance. They achieve it by removing material from […]