Browsing All posts tagged under »social media«

How Soon We Forget—But the Web Doesn’t

June 16, 2014


Here we are, now halfway through 2014, and I’ve totally forgotten my New Year’s resolutions, much less the vow I made just a month ago to lose 5 pounds (therefore, v. 2 of that vow is 8 pounds). Our memories are short, and often that fact can be a blessing. The Internet, however, never forgets. […]

An Election-Season Platform for Communicators

September 4, 2012


As candidates sprint from the traditional Labor Day starting line and push off from their national nominating conventions, another election race breaks into a full sweat with the usual overheated rhetoric and unremitting puffery. Despite the racket of all those feet (and mouths) flapping across the landscape, this season is a good time for each […]

Five Tips for Surviving the Digital-Communications Deluge in 2012

December 28, 2011


In some eras, we have careened into the New Year, confidence bolstered by an economic boom, social progress and peaceful relationships. In other times, we have barely managed to creep over the calendar change, bashed by the collapse of everything we had trusted—our sports heroes, our banks, our cars, our homes. As 2012 approaches, most […]

The End of Social?

November 28, 2011


One reason that Airfoil Public Relations has earned a reputation at the top of America’s best technology PR firms is its predilection for expressing a point of view about issues that matter most in our digital society. But its latest POV is certainly Airfoil’s boldest, with its prediction that that “social” will go away in 2012. […]

Communicating in Post 9/11/11 America

September 12, 2011


The recent commemoration events, documentaries, newscasts and services focusing on the tenth anniversary of the 9/11 attack remind us of how much the world has changed since that terrible day—not just in terms of redefining an enemy or reinforcing our security but also in the ways we communicate. In 2001, we had no Twitter, no […]

Corporate Cairos

February 11, 2011


Watching events unravel in the Middle East, one could only conclude that Egypt’s leaders suffered from far more than a tin ear when listening to the hundreds of thousands of protestors outside their doors.  They totally failed to realize the power of the people (a resurgent phrase reminiscent of the ‘60s) until it was too […]

After the Economic “Downheaval”: Using New Media to Retain Employees

February 8, 2011


So many American businesses were breathing on life support between 2008 and 2010 that their attention became focused nearly exclusively on customers and prospects.  The practice of employee relations often took a back seat—way in the back of the bus—or was booted off the agenda entirely. Now operating with much smaller staffs and employing technology […]